This is Good, a unique collection of limited edition essentials. We are excited to share with you how this collection came to be, the reasons for working with deadstock, why we chose to manufacture locally here in Berlin and what we hope the collection will mean to you.
Design was always at the core of Ettina’s being, from sketching her first fashion drawings at the age of 12 to founding the Konk Store in Berlin Mitte in 2003, to finally launching her own brand Thone Negron in 2008. Despite facing the challenges of location upheaval, splitting from a business partner, and venturing out to establish an independent label, Ettina consciously manufactures beautiful pieces – ready to face the every day.
MALAIKARAISS has been an integral part of the Berlin fashion landscape for over ten years, creating womenswear pieces to be worn for life, not just a fleeting moment. As part of its unique curation, The Good Store has been showcasing MALAIKARAISS second season pieces for 6 years. Store owner Gerda Jünemann and journalist Eliza Edwards sat down with the designer to learn about Raiss’ personal inspirations, their female-empowering designs and what it really takes to achieve both local and, increasingly, international success.
Even if it’s just to give your mind a rest from the news, or to find a new dress for your upcoming stay at home dinner, we’d love to welcome you. If you don’t feel ready to drop in, our display window will be regularly refreshed if you just want to walk by for inspiration.
If you’d like to pay us a visit, we are welcoming appointments via email. We believe that what makes The Good Store stand out is the attention and support we are able to offer our customers.